How to Send e-Coupons by Automated Social TV
Posted by Larry Mincer on Sat, Oct 22, 2011 @ 03:09 PM
For a fan of a show or product, getting an e-coupon is always a plus. If you happen to be watching a commercial spot for a product you’re interested in and the e-coupon comes to you by social media at the same time, that’s even better. You get information on the product that has your attention, and you immediately have an opportunity to get a great deal on it.
As a media company, your advertisers will love the ability to make a connection with consumers exactly at the time you are running their commercial spots. And what’s even better, these consumers don’t need to have special applications running on smart phones to receive the synchronized content.
All they need to do is what they do already, be engaged in social media.
So, how can all of this happen?
It’s really easy with Watercooler.
Before each commercial spot that you have scheduled to play, you define what e-coupons are going to be sent to what fans. For example, you and your advertiser, Michelin, might think that viewers of your primetime lineup would love an e-coupon for Michelin tires.
The next thing you do is set up a Watercooler event that will send that e-coupon to the exact social media sites on Twitter or Facebook you want to target. This Watercooler event can be set up well in advance of the time or day it’s to happen, so you have plenty of time to prepare.
Then, on the day your commercial with e-coupon event is to play this is what happens next: At the exact moment your new Michelin commercial spot plays, every fan that’s engaged on these social media sites will automatically get the message including the e-coupon.
What a great way to connect with consumers – they see the commercial spot and the e-coupon arrives.
Now that’s synchronized Social TV!
Watercooler can generate revenue for your media company and keep your viewers engaged with your content and advertisers products!
