Generate Synchronized Social TV Messages - Get Ratings Boost
Posted by Larry Mincer on Tue, Nov 22, 2011 @ 01:04 PM
There was a nice article published by NM Incite, a Nielsen/McKinsey Company, and Nielsen which discussed their study analyzing of the correlation between online buzz and television ratings - another measure of the impact of Social TV.
Nielsen found:
"Men over 50 showed the weakest buzz-to-ratings connection leading up to a show’s premiere through the middle of the season, but that relationship strengthened by the finale as all age groups were actively discussing a TV show via social media.
Among people aged 18-34, the most active social networkers, social media buzz is most closely aligned with TV ratings for the premiere of a show. A few weeks prior to a show’s premiere, a nine percent increase in buzz volume correlates to a one percent increase in ratings among this group. As the middle of the season approaches and then the finale, the correlation is slightly weaker, but still significant, with a 14 percent increase in buzz corresponding to a one percent increase in ratings.
A great way to maintain that connection between your social media presence and your show viewers and fans is by using Watercooler.
With Watercooler, you can automatically generate social media messages synchronized to your content play back.
These messages can be in advance of content playback, during content playback at exact moments in your shows, or at pre-determined times after the program has aired.
And even if an event, like a game or speech, pre-empts the show and pushes programming back in time, your Watercooler events will still be accurate in relation to the start or end of the show.
Watercooler - Engaging television viewers via social media just got much easier!