Top 10 Reasons Why Your Social Media Ticker Needs a Database

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Whenever you turn on the TV these days, you’ll almost always see programming that includes Social Media messages in a graphic format, like a lower third ticker.

These messages, all part of the trend of social media integration with broadcasting, are helping television networks and content providers engage in real-time conversations with viewers and fans. And this in turn generates tremendous viewer engagement and boosts on-air ratings.

And one thing we think you absolutely need to have as part of that social media TV graphic system is an integral database, and here's why.

A database:                          

keeps a record of every message you have sent to air. Very handy in case there is a question about what you actually sent to air.

allows you to create and save playlists of messages that you can recall, edit or copy at a later date.

allows you to save and use a proofed Avatar rather than one subsequently modified by the Avatar ‘owner’.

provides the best way to efficiently filter, review and modify a lot of message data.

allows for easy sorting or editing the data as you now have a local copy and aren't relying solely on Twitter's servers.

allows all inbound messages to be quarantined in a separate database until curated.

allows multiple simultaneous curators to review messages and create playlists.

allows a curator to view messages from anywhere as long as they are connected to the Internet.

can be replicated so you have available a seamless backup, should disaster strikes.

allows for multiple graphics types created from the same data. For example, a ticker on one system and a snipe on another, all populated from a single database.

If you'd like to learn more about Soapbox, VDS's social media TV graphic system, which does have an integral database, please let us know.

We'll be happy to provide you with a demonstration right at your desk!